IT used to be just a tool. Humans created the tool and humans used the tool. But some fundamental changes are happening. IT makes change of organizations harder, not easier. IT, by being a gatekeeper between us and reality, is starting to strongly influence what we believe, how we interact, and even what happens. Our freedom and our security are no longer purely physical things. We no longer seem to be the clear masters. We operate in a setting where our will and intentions are less and less instrumental in what happens day to day. What is going to happen with our position as apparent ‘masters of our environment’? And what should we do?