How Digital Business is empowered by its customers – It is a reimagination of how you do business

Digital Transformation is much hyped term in the last few years where there is a confusion of digitising the legacy. The actual transformation is not about continuing the same business process using technology rather redefining how you define your products and services and how do you reach your customers and contextually engaging them and ultimately converting them to retain. In the digitally transformed world, your centre of the universe is your customer and everything has to be built around them.