A global CPG company is on a mission to transform its packaging portfolio in support of a circular economy. They’re in the midst of a multi-year sustainable design journey in developing sustainable packaging. They wanted to answer a critical question on how they can increase consumer rates of appropriate package disposal of their products. In this session, Marc McLaughlin, will take you through how this global CPG firm got to this key moment and elaborate on the Sustainability Packathon, its purpose, outcomes, and impact. You’ll learn the key ingredients to successful strategic change through forming high performing communities.