24 hours of insightful presentations in a virtual meeting space. Click on the speaker names for their bio page and connection details. Click on the topic titles for session replays and access to the PDFs.

All times are shown as US Central time (CST is UTC-06:00)

09:00 am – 10:00 am: “Business Architecture Today and Tomorrow  – Panel


BIL-T Conference Series

The BIL-T Editorial Committee will kick off this special event with a panel discussion to outline the landscape of the business architecture discipline as it is today and provide some inspiration for the future. They will explore why business architecture is so critical now, provide a pulse on the state of business architecture, and give a glimpse of what tomorrow might hold for the discipline and its role within the broader architecture profession.

10:00 am – 11:00 am: “A New Take on Strategy Execution

Klas Sjödahl

Senior Enterprise Architect ARDOQ

As organizations undergo increasingly faster rates of change and increased business model complexity, it’s getting less relevant to define long term strategies, and more on how one is able to steer towards intended sustainable strategy execution. In this context, a new model emerges that focuses on ongoing value creation and distributed decision-making where the Business Architect has an increasingly important role to play. Now more than ever, it’s important for Business Architects to establish the views and insights that will support multifaceted complex decision-making and preemptively mitigate downstream pitfalls.

In this session, attendees will learn more about this approach and how to continuously balance demands and execution with intended architecture.


11:00 am – 12:00 pm: “Business Architecture with the ArchiMate Modeling Language

Marc Lankhorst

Managing consultant, Bizzdesign

In this session, Marc Lankhorst, who leads the team that developed and continues developing the standard, will describe the business-oriented concepts in ArchiMate and provide practical examples of their use for business architecture. The presentation will show the use of ArchiMate in techniques such as stakeholder analysis, strategy mapping, capability-based planning, ecosystem modeling, business outcome journey maps, and more. This will also demonstrate how you can use various business-oriented visualizations and analyses on top of ArchiMate models.


12:00 pm – 01:00 pm: “Establishing the right company culture to apply Business Architecture

Iain Windle
Enterprise Business Architect

Realizing successful outcomes using business architecture relies on a company culture that understands, trusts, and works with the people, methods and materials involved. This practical talk describes some emerging ways in which Schroders Investment Management has actively sought to influence an inclusive, participative culture to enable business architecture use across the firm.


01:00 pm – 02:00 pm: “How to show the value of your business architecture

Brad Etherington

Business Architect, UCare

Fabiana dos Santos

Customer Success Manager, LeanIX

In this session, we will show you how UCare discovered their challenges, made a plan and started their organizational change journey using LeanIX as a tool, and as a core resource. We’ll walk you through the features and benefits of LeanIX – The Continuous Transformation Platform – as well as showcase some of the work done by the UCare team towards a foundational and expanding landscape with transparency and visibility.

2:00 pm – 3:00 pm: “The role business architecture can play in Metaverse and Web 3.0 and what this means

Michael Clark
VP – Global CTO, Mastercard Data & Services

As we move into the next phase of digital, businesses will fundamentally change and require help navigating from web2.0 to web 3.0 where the value is now in the community and the need for speed is crucial, along with relevance across physical and digital worlds. In this talk, we will show how business architecture can play a role and what the business architect of the future will be focusing on and how to prepare for this new world.

3:00 pm – 4:00 pm: “How we advance accountability using Business Architecture

Tanisha Fitts
VP Director, Business Process Optimization

Business Architecture at T. Rowe Price was not a linear, well-thought-out business strategy to create a business architecture practice or team. Business Architecture literally became an overnight strategic necessity as our Fortune 500 financial services firm had doubled in size and expanded to serve clients in over 50 countries in less than 4 years. This is the story and lessons learned of how a swat team of four associates with no Business Architecture training or backgrounds came together to become a business architecture practice and in less than 2 years and enabled a global, organization-wide dialogue on accountability and capability ownership – a foundational journey that has yielded significant business value for T. Rowe Price – and is positioned to pay dividends for years to come.


04:00 pm – 05:00 pm: “Leading with Business Architecture on the Product Transformation Journey

Michael Arulfo

Enterprise Architect, United Healthcare – Office of the CIO

This session will focus on how enterprise architecture and business architecture practices are converging with product management. I will explore root causes for this shift in the context of product transformation initiatives. Throughout the presentation, I will share the key concepts and lessons learned which contributed to the successful product transformation journey.


05:00 pm – 06:00 pm: “Does your architecture deliver real business value? Master the challenge of creating a future-proof

Daniel Hebda
Chief Strategy Officer, MEGA International

The past couple of years have proved that businesses that are able to pivot rapidly can accelerate investment, strengthen their resiliency, quickly scale, and meet the digital world’s furious pace of change. All this is made possible by having a modern well-designed business architecture. In this session, you’ll learn how architects are key contributors to building an agile, resilient, forward-thinking architecture that delivers real business value and future-proof the enterprise. Join us for practical tips and insights on how to create a lean, adaptive, and modern business architecture.


6:00 pm – 7:00 pm: “Effective Strategy Execution with Business Architecture

Brian Cameron

Associate Dean for Professional Graduate Programs, Smeal College of Business

This session will discuss why it’s vital to develop a blueprint of your enterprise that provides a common understanding of the organization, and why this needs to be a core component of the strategy execution and transformational change process. Learn how the discipline of business architecture enables companies to see where they are, where they want to be, and how to achieve the end goal.


07:00 pm – 08:00 pm: “Developing Business Value Model using Design thinking Approach

Raj Krishnan

Industry Digital Strategist, Microsoft

In this session, Mr. Krishnan will be demonstrating with a case study of how to develop a business value model using Desing thinking methodology. This structured approach will enable the business to identify the target customer segment, value proposition, channels and other components of the business model that can guide the solution development process.


08:00 pm – 09:00 pm: “How Business Value Engineering Unlocks The Potential of Digital Transformation

Terry Roach
Capsifi – Founder & CEO

This session will provide you with an overview of how Business Value Engineering helps align stakeholders and delivers the basis for successful change efforts. Business Value Engineering involves understanding how stakeholders perceive value before using that insight to shape the vision for future state offerings and then optimizing the steps needed to get there.


9:00 pm – 10:00 pm: “The practical application of Business Architecture

Krishan Jogia
Strategist and Business Architect

When people hear the term Business Architecture, it can cause confusion. The term means different things to practitioners, particularly Business Analysts, Enterprise Architects and Technology Architects, where the lines between disciplines can seem quite blurred. In this presentation, Krishan aims to demystify Business Architecture concepts using government and private sector case studies to demonstrate its practical application. Krishan will illustrate how his multidisciplinary team contributes to delivering successful outcomes for organisations using Business Architecture at the core.

10: 00 pm – 11:00 pm: “The scope of Business Architecture

Christine Stephenson

The Enterprise Architect’s coach

In this session, we hope you take away a different perspective of what business architecture is evolving to be and how you can help your organisation to traverse this journey to establish the practice of business architecture.

11:00 pm – 00:00 am: “A simple capability-based approach to translating strategic vision and goals into a roadmap

Chuen Seet

Co-founder JourneyOne & Jibility

This session will cover a wide range of topics:

• What is capability-based planning, and how does it differ from project planning?
• Why is capability-based planning important?
• Our experience with capability-based planning as an EA and why we created a simple six-step approach
• A walkthrough of the Jibility Steps® with an example
• Applying an iterative and incremental method to create a minimal viable strategic roadmap (MVSR)
• Tools for applying Jibility Steps – Canvas, Miro, PowerPoint or a dedicated tool

00:00 am – 01:00 am: “Business and Solution Architecture Value Streams

Paul Preiss
CEO & Founder, IASA

In this session we will dive deep into a better way to organize and deliver business and solution architecture as a partnership. The session will focus on real business architects and how they partner and ‘speak the same language’ as solution architects within a value stream. This horizontal flow gives the architecture practice the critical keys to success in a value based, digitally native way and centers it around strategy to execution but within meaningful levels of scope.
Throughout the session we will discuss critical aspects of the architecture practice and digital advantage outcomes like agility, velocity, capabilities and customer journeys.

01:00 am – 02:00 am: “Unlocking Value Creation Force Multipliers of Business Networks with Business Architecture at Scale

Suleiman Barada
Digital Business Transformation Practitioner

The sessions discusses the benefits that can be reaped when business architecture is promoted for adoption across business networks such as trade associations, unions, etc. When business architecture becomes the common language in the extended ecosystem, i.e. the entire business network, additional value is unlocked and may become exponential if leveraged to its fullest potential. Example use cases include but not limited to match-making (supply and demand side), M&A, co-creation, etc. The session will take the usage of business architecture to a 4th dimension with a thought provoking approach and is not intended to prescribe a particular model or a framework.

02:00 am – 03:00 am: “If I were the CEO

Henrik Ekstam

Roadmap leader IKEA retail (INGKA)

 How I would design a business architecture centered operating model to create an operating model allowing an agile break down from strategy execution to business transformation. Based on my experience from 20+ years there are a number of insights I have come to hold for true.These insights are reflected in a number of principles, models and artefacts that will be combined into an operating model that will allow for an agile strategy imlemenatation and an architectual runway. The presentation will touch upon subjects like: Customer segments, value propositions, customer journeys, value streams, customer experience, business motivation model, business outcomes, OKR:s, product ownership and architectual runways.

03:00 am – 04:00 am: “How to Build a Successful Business Architecture Practice

Whynde Kuehn

Managing Director, S2E Transformation

Business architecture is continuing to gain traction for its role in translating strategy into reality and helping organizations to transform, make better decisions, and design for the future. For organizations to truly leverage the power of the discipline though, it requires a shift in mindset and commitment to build an internal business architecture practice that is scalable, fully integrated, and most importantly: delivers business value. This session will share best practices that have helped organizations around the world to break through, along with a roadmap for starting and scaling a strategic business architecture practice within an organization. Whether you are just starting or well on your way, this session provides practical approaches and inspiration for the business architecture journey.


About MEGA International

MEGA is a global software company and recognized market leader. MEGA has had demonstrated success implementing “next generation” enterprise architecture solutions and use cases at over 2000 companies and has 340,000 users worldwide. Building upon the functionality of enterprise architecture, MEGA has enriched its solutions over the last few years by adding risk management, data governance, and data privacy use cases. Having all these solutions under one platform enables companies to connect these perspectives under one single source of truth. With this broader, connected view, companies get a better understanding of how their business works, uses technology, governs data, which ultimately helps the company realize long-term transformation success. Get up and running quickly with open APIs, instant out-of-the-box reports, and customizable dashboards to share insights across your organization to make smarter decisions. –

About Tanium’s Architect Tomorrow

Architect Tomorrow is a community for Enterprise, Security, Solution and Infrastructure Architects to discuss and debate topics from the profession itself, diving into infrastructures, looking at sustainability in business and more. As a member of the community, you gain access to the content we create with our guest speakers, panellists and content contributors. Join us and get involved! –


LeanIX was founded in 2012 by Jörg Beyer and André Christ. The company’s headquarter is in Bonn, Germany with offices in Boston, Denver & San Francisco, USA, Ljubljana, Slovenia and Hyderabad, India.  A wide network of partners provide support in America, Europe and Australia. LeanIX’s Continuous Transformation Platform® offers SaaS solutions to help IT architects, IT asset managers, business leaders, and DevOps teams achieve transparency and control over their enterprise architecture, SaaS, and microservices landscapes.

About Ardoq 

Ardoq is a SaaS company reinventing how companies drive continuous change. Enterprise Architecture tool enables IT and business managers to understand the impact of what they want to do and the impact of their decisions for today’s digital enterprise. The company’s dynamic, data-driven EA platform is designed to plan and execute change initiatives. With Ardoq, IT and business stakeholders can confidently drive change initiatives. Ardoq connects information about an organisation’s people, processes, and technologies to allow you confidently drive change initiatives. With Ardoq, CIOs can confidently deliver digital transformations; IT leaders can make better technology decisions based on timely information; and EAs can serve as change agents, supporting business and IT collaboration for better outcomes! –




Business Architecture has been gaining new traction and relevance as a strategic enabler, helping organizations embark on delivering new strategies and transformations, while also building for effectiveness, agility, resiliency, transparency, risk management, and more. This creates new opportunities for architecture to play any even more significant role at the forefront of change, guiding organizations into a digital yet ethical and sustainable future.

As part of the BIL-T Conference Series, this event aims to showcase the discipline of Business Architecture to a broader audience, demonstrating its unique value and outcomes in a wide variety of business scenarios. It will also facilitate conversations on how business and technology architects can work together as co-creators, as part of a cohesive profession. Join us to see Business Architecture in action firsthand, and explore the art of the possible.

Share your experience as a speaker or register as an attendee to hear how organizations all over the globe are using the Business Architecture discipline to transform themselves and their business ecosystems, today and into tomorrow.

If you’d like to share your vision of tomorrow, please be as specific as possible when you send in your submission. Submission entries can be done here.

Deadline submission: July 1st.

Topics will include:

  • Stories and case studies of how your organization has used Business Architecture to create value. For example:
    • Highlight how the discipline was leveraged within a specific industry (e.g. to guide and implement open banking strategies) or sector (e.g. to deliver cohesive citizen experiences within government).
    • Share how you used Business Architecture in a specific business scenario such as for business model redesign, strategy translation, business transformation, customer experience, business simplification, cost management, supply chain optimization, risk management, compliance, sustainability, leveraging emerging technology, digital operating model design, M&As, joint venture design, ecosystem design, startup definition, and much more.
  • The art of the possible: Potential or planned uses for business architecture in the future.
  • The evolution of the Business Architect role.
  • Best practices and case studies on building a successful architecture team across the business and technology roles and perspectives.
  • Establishing and building adoption for Business Architecture within an organization

Join us to explore how organizations all over the globe are using the Business Architecture discipline to transform themselves and their business ecosystems, today and into tomorrow. Register Here


Editor of the Enterprise Architecture Professional Journal

Darryl Carr

An integration architecture thought leader and CITA-Professional

Brice Ominski

Founder and Managing Director, S2E Transformation Inc.

Whynde Kuehn

CEO and Founder,
Iasa Global

Paul Preiss
Executive in Residence,
DePaul University Innovation Lab
Roman Dumiak